In this week’s EdgeCast we speak with Mike Craddock of Kairos Media and Lightning Pandas about going from YouTuber to pro gamer to owning a team. We also talk about contracts, influencer marketing and how teams source the best players out there.
Malph Minns is the founder of Strive Sponsorship. Strive offers evidence based and insight led sponsorship, marketing and brand consultancy services to brands, rights holders, agencies and investors. In this EdgeCast we talk to Malph about how best to support rights holders in esports and connect brands to the industry. We also talk about the misconceptions brands have about esports and the path to pro.
Harry is co-founder of The Goat Agency, a leading global influencer marketing agency. In this week’s EdgeCast we talk about how a gamer can become an influencer, the lessons that influencers and hardcore pro gamers can learn from each other, and what brands are missing in terms of data in the influencer space.
Sam Wells is Managing Director at Raven, an esports apparel company that has created bespoke designs for teams and organisations including exceL and Lightning Pandas. In this week’s EdgeCast, Sam talks about creating the designs, branding of teams and individuals, the move of esports into a lifestyle brand, and his thoughts on the future of esports.
Malta’s Kurt Fenech is one of the top FIFA players in the world. He reached the semi-finals of the FIFA eWorld Cup 2018, narrowly losing out to the eventual champion, Mosaad ‘Msdossary’ Aldossary. In our EdgeCast this week, Kurt talks about his experience at the eWorld Cup finals, his reason for not using a coach, his unique play-style and his thoughts on the upcoming FIFA 19.